Search Engine Optimization

[Warning] Matt Cutts – Google Penguin 2.0 is coming soon

“We’re relatively close to deploying the next generation of Penguin. Internally, we call it Penguin 2.0” answered Matt Cutts, Head of Google Webspam Team, in a video released yesterday to the question “What should we expect in the next few months in terms of SEO for Google?”

But, what is Google Penguin, anyway?

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. “In the next few days, we’re launching an important algorithm change targeted at web-spam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce web-spam and promote high quality content.”

The Google Penguin Releases:

  1. April 24, 2012 – Google Penguin 1.0 – 3.1% English language queries impacted
  2. May 26, 2012 – Google Penguin 1.1 – less than 0.1% English language queries impacted
  3. October 5, 2012 – Google Penguin 1.2 – 0.3% English language queries impacted
  4. est. June, 2013 – Google Penguin 2.0 – ?% English language queries impacted

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